Digital marketing is a constantly evolving field, with new technologies and strategies emerging all the time. In order to stay competitive in the industry, it is important for professionals to continuously develop and improve their skills.
In this article, we will discuss the top 15 digital marketing skills that are in high demand for 2023. These skills will be essential for professionals looking to succeed in the industry and stand out in the job market.
SEO (Search Engine Optimization):
SEO is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic traffic. With the vast majority of internet users turning to search engines like Google to find information and products, it is crucial for businesses to have a strong SEO strategy in place to attract potential customers.
In 2022, the global search engine optimization market is expected to grow by 9.8% to reach a value of $80.8 billion. This growth is driven by the increasing importance of online presence for businesses and the need to improve search engine rankings in order to attract potential customers.
PPC (Pay-Per-Click) Advertising:
PPC advertising is the process of putting ads on (SERP) search engine result pages and other sites by paying money when somebody clicks on them. This is a great way for businesses to target specific keywords and demographics, and it can be highly effective when done correctly.
The global pay-per-click (PPC) advertising market is expected to grow by 9.4% in 2022, reaching a value of $128.23 billion. This growth is driven by the increasing use of mobile devices and the growing importance of online advertising for businesses.
Content Marketing:
It is a type of marketing in which we create and distribute relevant and valuable content consistently for the right audience to engage and retain them.
This can include blog posts, social media updates, videos, and more. The goal of content marketing is to establish trust and credibility with potential customers and drive profitable customer action.
In 2022, the global content marketing market is expected to grow by 11.9% to reach a value of $412.88 billion. This growth is driven by the increasing importance of content marketing as a way for businesses to establish trust and credibility with potential customers and drive profitable customer action.
Email Marketing:
Email marketing involves using email to send targeted messages to a list of subscribers. This can be an effective way to nurture leads, build relationships with customers, and promote products and services.
The global email marketing market is expected to grow by 5.3% in 2022, reaching a value of $6.82 billion.
Social Media Marketing:
Social media marketing involves using social media platforms like Facebook, Twitter, and Instagram to connect with and engage customers. This can include creating and sharing content, running paid ads, and interacting with followers.
In 2022, the global social media marketing market is expected to grow by 15.1% to reach a value of $48.08 billion.
Mobile Marketing:
Mobile marketing refers to the use of mobile devices and apps to reach and engage customers. This can include SMS marketing, mobile app advertising, and responsive design for websites. With the increasing use of smartphones, it is important for businesses to have a strong mobile marketing strategy in place.
In 2022, the global mobile marketing market is expected to grow by 15.8% to reach a value of $247.27 billion.
Influencer Marketing:
Influencer marketing involves partnering with influential individuals or brands in order to promote a product or service. This can be an effective way to reach a specific audience and increase brand awareness.
In 2022, the global influencer marketing market is expected to grow by 22.2% to reach a value of $15.73 billion. This growth is driven by the increasing use of social media and the growing importance of influencer marketing as a way for businesses to reach specific audiences and increase brand awareness.
Video Marketing:
Video marketing involves creating and sharing videos to promote a product or service. This can be done on platforms like YouTube, as well as on social media and a business’s own website. With the increasing popularity of video content, it is important for businesses to have a strong video marketing strategy in place.
In 2022, the global video marketing market is expected to grow by 17.3% to reach a value of $27.82 billion
Affiliate Marketing:
Affiliate marketing involves promoting a product or service in exchange for a commission. This can be an effective way for businesses to increase sales and for individuals to earn extra income.
In 2022, the global affiliate marketing market is expected to grow by 10.2% to reach a value of $6.8 billion.
Native Advertising:
Native advertising involves creating sponsored content designed to blend in with the natural content on a website or platform. This can be an effective way to reach a specific audience and increase brand awareness without being too intrusive.
In 2022, the global native advertising market is expected to grow by 15.9% to reach a value of $53.97 billion.
Visual Marketing:
Visual marketing is a digital marketing skill that involves using visual content to promote products or services.
Visual marketing involves using images and design to create a strong visual brand and engage customers. This can include creating graphics for social media, designing infographics, and creating visually appealing website layouts.
According to a study by Wyzowl, 63% of businesses have reported that using visual content has increased their marketing success. In addition, 90% of the information transmitted to the brain is visual, and visual content is more likely to be shared on social media than any other type of content.
Visual marketing is an important tool for businesses looking to succeed in the digital world.
Voice Search Optimization:
Voice search optimization involves optimizing a website and its content for voice search queries. With the increasing use of voice assistants like Amazon Echo and Google Home, it is important for businesses to ensure that their websites and content are optimized for voice search.
According to a study by ComScore, 50% of all searches will be voice searches by 2020. In addition, a study by BrightLocal found that 58% of consumers use voice search to find local businesses.
As the use of voice search continues to grow, optimizing for it will become an increasingly important aspect of digital marketing.
Personalization:
Personalization is a digital marketing skill that involves tailoring marketing efforts to individual customers. This can be done through the use of data and technology to deliver personalized content and experiences. Personalization can be effective in increasing customer engagement and conversion rates, as it allows businesses to speak directly to the needs and interests of their target audience.
It is important for digital marketers to have a strong understanding of personalization techniques in order to effectively implement them in their marketing campaigns.
According to a study by Epsilon, personalized emails have an open rate of 29% higher than non-personalized emails. In addition, a study by Salesforce found that 74% of consumers feel frustrated when website content is not personalized to their interests.
Copywriting:
Copywriting is a crucial digital marketing skill that involves crafting compelling and persuasive written content for the purpose of promoting a product or service. This can include writing website copy, social media posts, email campaigns, and more.
Effective copywriting requires a strong understanding of the target audience, the product or service being promoted, and the desired outcome of the marketing campaign. It is an important skill for digital marketers to master in order to effectively communicate with and convert potential customers.
According to a report by the Content Marketing Institute, the content marketing industry is worth over $400 billion.
Brand Positioning:
Brand positioning is a digital marketing skill that involves positioning a brand in the minds of the target audience in a specific way. This can be achieved through the use of messaging, branding, and marketing efforts. A strong brand position allows a business to differentiate itself from competitors and establish a unique identity in the market.
It is an essential skill for digital marketers to understand in order to effectively communicate the value and benefits of a brand to potential customers. According to a report by the Branding Institute, the branding industry is worth over $20 billion.
Final Thoughts:
Digital marketing is an ever-changing field. What is trending this year may not be trending in the next year. For that reason, it is essential to stay informed about the most recent trends. This article provided a list of the top 15 digital marketing skills that will be in demand in 2023. To stay ahead of the curve, be sure to like and comment on this article.
